Here’s a list of growth-driven design tools I find useful. I will list the ones that I use the most, although many of them have the same features – I think it’s useful to know what’s out there and to test different ones in order to find the ones that are the best fit for you.
Sketch – great design tool, used a lot for website mock-ups. It is only available for Mac – for Windows users I would suggest Adobe Photoshop or Illustrator.
Gliffy – draw flowcharts, UML diagrams, wireframes, network diagrams, BPMN, org charts and sitemaps. Really affordable software as well.
Coggle – free collaborative mapping tool that simplifies complex things, great for e.g. sitemaps.
InVision – the best prototyping platform in my opinion. Great way to see if your UI and UX works, before you start building the website.
Google’s Mobile-Friendly Test – checks if your website is mobile-friendly. If it isn’t, you get instructions how to make the page mobile-friendly.
Google’s PageSpeed Insights – gives you a score between 0 and 100. The closer to 100 you are, the faster your site is. You also get information how to improve the page speed for your website.
GTmetrix – similar to Google’s PageSpeed Insight, but with more details. It is important to check your page speed on more than one platform, often the results vary between them.
WebPagetest – basically the same as GTmetrix, presented in a different way.
HubSpot’s Website Grader – a “all-in-one” grader. Grades performance, mobile, SEO, security and gives you a score between 0 and 100.
UserTesting – have users test your site and get a video (with them talking about it when they browse through the site).
UsabilityHub – choose between five second test, question test, click test, preference test, nav flow test. You can either buy credits to run tests, or you can do tests and earn credit.
Hotjar is another one, it’s my favorite. It consists of analytics (heatmaps, recordings, funnels, forms) and feedback (polls, surveys, recruiters). Hotjar is really easy to use and is affordable.
Get out there and improve your website with these tools!
- Posted by Andreas Westerlund
- On January 8, 2016