What is the difference between inbound marketing and outbound marketing?
For most people it’s obvious how important marketing is. Companies need to share information about their products and services, or they won’t get any customers. I will briefly explain the difference between inbound and outbound marketing. After you have read this post I hope that you understand why so many people prefer inbound marketing instead of outbound marketing.
Outbound marketing is most of the times product oriented and focuses on short therm goals where you need to see results quickly. Companies push their message out there desperately and hopes that someone will be interested in their product. As you hopefully understand, this is not effective any more. The average human faces over 2000 outbound marketing messages every day and people invent new methods to block these messages, e.g. caller-id applications and email filters etc..
Inbound marketing is a continuous process where the goal is to get the customer voluntarily to approach the company through interesting content. If you don’t have any interesting content, the customer will not come to you. The content should help the customer achieve their goals.
Outbound marketing “pushes” products and services at the customer. Some examples of outbound marketing: print ads, TV ads, telemarketing, buying email lists etc..
Inbound marketing relies on earning people’s trust instead of buying it. Some examples of inbound marketing: blogs, ebooks, SEO, webinars etc..
“Market to others the same way you would like to be marketed to”
- Posted by Andreas Westerlund
- On October 19, 2015